E-commerce · Jewellery & crystals
Gems N Pearls
An online store for handpicked crystals, gemstones and pearl jewellery: a dark, gem-toned storefront built to let the products shine and make buying simple.
- Client
- Gems N Pearls
- Industry
- Jewellery & crystals
- Project
- E-commerce
- Built on
- Wix Stores
The brief
Gems N Pearls sells natural crystals, gemstones and pearl jewellery. The store needed to feel as considered as the pieces themselves, tell the founder's story, and make it easy to browse collections and buy online.
What we built
- Storefronta full online shop on Wix Stores with cart, checkout and customer log-in.
- Collectionsgemstone jewellery, pearls and live-sale pieces, each one click from the home page.
- Best sellersproduct cards with prices, quick view and "New" and "Best Seller" badges.
- Free-shipping bannera scrolling announcement bar that puts the US$100 free-shipping offer in front of every visitor.
- Brand story and reviewsthe founder's journey into crystals and customer testimonials to build trust.
Design approach
A deep emerald palette and an elegant serif headline echo the stones themselves, with plenty of dark space so each product photo stands out. Clear "Shop Collection" and "Shop Now" calls to action keep the path to purchase short.
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